When the alarm clocks ring, we open our eyes, sit up on the bed and turn on the mobile phones. So far it is all right. Whatsapp, sms and calls begin to arrive. We get up, make some coffee and turn on the computer. The day starts and in some minutes we have read a large amount of news in the newspapers, (almost never the whole article, to be honest!), mails and gossip from friends and especially from non-friends, of whom there’s no shortage on facebook.

We all agree when it is said that we are living in the era of information and velocity. We reach the other side of the world in 15 hours, fast food, TV series, escalators on which we dare to run and, as if it wasn’t enough, the internet.

That parallel universe, which we enter and leave 500 times a day, imposes on us  a rhythm and attention that until recently seemed crazy. But it is true that due to the internet we can download films and music in a blink of an eye. Films that we often don’t watch and music that we listen to once and then forget it on the external disk. Our boredom probably results from something achieved without effort, something that hasn’t got any matter and is pure digital abstraction, and doesn’t allow us to savour those frames or those notes.

Therefore, it isn’t casual that vinyls have come back to the shelves and tables of shops and pubs. Maybe it is because their sound is textured, because their careful illustrations and striking graphs compete with the small and cold CD cover arts, maybe it is because the search in downtown shops results more pleasurable than a search on the Internet, or maybe because vinyls have the face of nostalgia.

I enter Café Molar, a small pretty pub in the streets of La Latina neighbourhood, in Madrid, which has bet on the sale of vinyls dedicating a whole wall to them. Antonio, one of the owners, explains to me that “the buyer of vinyls has no single profile. There are collectors, DJs and people who just like to have music in this pretty, physical format.” When I ask him about the reason for the return of vinyls in the market, he answers: “It’s true that there are people who have never stopped buying them, DJs of black music (funk, hip hop), electronic music, garage, punk-rock… although maybe with the decline of the CD format, people who still buy music prefer to buy a vinyl. There is also a retro and vintage boom that may have helped the vinyl back with a little more force.”

People who buy vinyls are not just fans and collectors, but young people between 25 and 35 who not only look for a cult object, but the magic of the ritual. Antonio adds: “There have always been collectors and always will be, but there are also many people who don’t collect (like me, for example) and if they miss and like that way of listening to music, like a ritual, listening to the whole album, changing the side, the peculiar sound of the needle on the vinyl…”

Vinyls have become fashionable for the same reason that makes us buy organic food, homemade soaps, vintage clothes and crafts.

What is the reason? Is it the fear of the future? Or is it simply the desire to go against the flow?

If you want to visit Café Molar
Calle de la Ruda 19, La Latina, Madrid