The first time I heard the word cupcake was a few years back from my favourite TV series Sex and the city when Carrie and Miranda met up at the now super famous Magnolia Bakery in New York for a really sweet snack with a coffee, what’s not to love about? Cupcakes were “invented” in the States to make one normal size cake more manageable to fit into a cup… on the go, everywhere, and to be loved, democratically by anybody. Thanks to the worldwide obsession for reality TV show from the British bake off, Masterchef, The Cake boss, The cupcake wars and so on cupcakes are now so popular everywhere and for everyone, they have become especially in England the perfect afternoon tea snack, just to break the tradition of the classic scones with strawberry jam and clotted cream, or even instead than a traditional wedding cake: tasty, gorgeously presented and decorated, I am absolutely obsessed with it. I have tried different cupcakes from different places, from Angel Food and Bakery in Brighton, to Lola’s Cupcakes in London’s swanky shopping center Harrod’s and Selfridges, but to me the best cupcakes ever come from a tiny cute shop on the south east coast of England in the pretty seafront town of Whitstable (close to Canterbury): the cute as button shop is called ‘What’s up cupcake’ and it was open by Sarah Young 4 years ago after discovering cupcakes in Dubai, when she was looking for business ideas. She thought, “if something like cupcakes sell so well in The Emirates, well it will go everywhere” and in June 2009 What’s up cupcake opened its cute light green doors to the public and everyone has fallen in love for it. Freshly baked cupcakes from Thursday to Sunday with the freshest ingredients available, Sarah and her cupcakes helpers (mum Sue, Aunty Hillary and cousin Claire) delivered every week the best cupcakes around, flood of tourists invaded the shop at weekends and the orders for weddings and parties were growing day by day, I even used to drive myself for 140km just to get some of my favourite cupcakes, Lady Charlotte, raspberry icing topping on a vanilla sponge with white chocolate, divine! Now Mrs Young got married and retired to family life and the cute shop has been taken over by Tracey, after months of training with the Cupcake Boss Sarah, now Tracey carries on the What’s up cupcake Empire and the shop is still flying high thanks to her passion for the job and for her love of baking, fresh cupcakes are still delivered every week from Thursday to Sunday and you can see the cupcakes creations by follow What’s up cupcakes on Facebook, Twitter and Instagram and of course why not to visit the shop if you are planning a day out somewhere in the South Coast of England? Head to Whitstable!! Best of luck to Tracey and her cupcakes team for the future.