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Author Archive
"No". Yes, Happiness is coming.

“No”. Yes, Happiness is coming.

In the last ceremony of the Academy Awards, the Latin American film has again had a representative among the finalists for the best foreign film. It is the full-length film “No”, by the Chilean film director Pablo Larraín. Although it wasn’t among the favourites, since its showing at the Cannes Festival it had been gaining...
Gonzalo Baeza - Chile has potential

Gonzalo Baeza – Chile has potential

Born in Santiago of Chile, Gonzalo grew up professionally in Lowe Porta (today known simply as Porta). It all began in 2004 at AllNightLowe, a competition to select the future trainees of the agency. Almost like a script written for this interview, Gonzalo won. Nine years later, he has transformed himself into an important part...
The Greaser Art in London

The Greaser Art in London

This month the Barbarican Centre in London is organizing a brand new exhibition in Dalston, one of the city’s neighborhoods. The exhibition is called Dalston House and the artist is Argentinian Leandro Erlich. Erlich, using the representation and the intervention of everyday spaces, plays with our perception and comprehension of our surroundings and, in this...
The festival industry

The festival industry

The labor of a publicist is present in many areas; however, for those working for an agency, festivals of advertising creativity represent a unique opportunity to be recognized by their peers. That is because, bearing in mind that the main advertising target is the consumer, festivals bring together the best professionals in order to evaluate...
FMX 2013

FMX 2013

The most important European Conference on Animation, Effects, Games and Transmedia (FMX) has begun its 2013 events in the best possible way. The widely shared “Rolling wild” trailer has achieved good results putting together highly captivating elements: excellent use of the technique as well as a popular and sensitive theme. The result is this fantastic...
Charly and the Commercials Factory

Charly and the Commercials Factory

Speaking about advertising is like talking about movies: the fact of being simply an observe puts us in a position that allows to judge. However, the commercial is just the tip of the iceberg. We are not aware of the prior extensive process of the message. “Sometimes we can even speak of years” says Charly,...