Author Archive
A guy with a camera isn't a filmmaker.

A guy with a camera isn’t a filmmaker.

Technology is brilliant, without a question. It progresses faster and faster without us even noticing. A few years ago shooting a short film, taking good photos or simply making a holiday video was something limited to those few people who had enough money for such luxuries. The audiovisual world has always been fairly sectarian, an...
The prize industry: Advertising

The prize industry: Advertising

In each profession, there are prizes that distinguish the best among the best. In movies, they’re the Oscars, in journalism the Pulitzers, and, in advertising, Cannes. In this month of June, Cannes 2014 will take place. Undoubtedly, an insignificant event for the rest of the world, but certainly important for the advertising industry. The best...
Where inspiration lives.

Where inspiration lives.

The fear of the blank sheet. Am I going to tell you something that you do not know already? That sudden loss of faith in yourself, that feeling of being naked before the demand for creating something pretty, surprising, creative and never seen before. All who work with that frustration will be able to confirm...
For the love of art

For the love of art

That Monday morning I was having breakfast with a colleague. I was about to take the first sip of my coffee when she said: “In my advertising agency there are thirty people in the staff and ten of them don’t earn money”. Maybe there are people who are not surprised by this, but I was....
The industry of no boredom

The industry of no boredom

In those days everything was slow. Everything was about to arrive but nothing arrived. It was not instantaneous and neither was it simultaneous. It was that time when you knew by heart the telephone numbers of your friends, your grandparents, your parents and your favorite uncle. It feels like a time ago now, but only...
Looking for the lost glamour.

Looking for the lost glamour.

The legend says that some time ago advertising agencies radiated glamour from each of their pores. And I say “the legend says” because I belong to a generation of relatively new copywriters and I know about all this glamour by hearsay. It is said that working hours were cool, that the workers were cool, that...