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Google has embarked on making life easier  for us in every field and this time the beneficiary has been street art.

The Cultural Institute of Google, which was born in 2011, has launched a proposal called Street Art Project, which offers support to urban artists all over the world.

Its aim is to reach a higher artistic expression and to reflect the popular culture of each country, helping to preserve art and any other form of personal expression.

Urban art has always been a controversial subject: free expression or vandalism? At last someone has taken a position and has had the great idea of immortalizing those forms of expression which live together with the urban furniture of the streets.

The idea starts as a virtual gallery where it is possible to visualize artistic expressions from any corner of the world, with Latin America carrying the most weight as its culture of urban art is the most solid.

The gallery has free entry and no fixed timetables, and it even offers jobs: looking for new pieces to exhibit, to rescue, to share. The gallery is a compilation of online urban art from artists to lovers of art, a push to human creativity and talent, a way of beating time.

One of the most interesting aspects of the innovation is its ability to capture works whose life cycle, unfortunately, is short. That mural you liked so much is now amongst the ruins that used to be a house before it collapsed yesterday. Street art stops being ephemeral to survive in a digital way in this kind of time capsule which future generations can visit.

Discover the street expressiveness in European cities like Berlin or Prague, travel in time to find the origins of this type of manifestation, cross the Atlantic and share urban art from Argentina… and gather all in a unique place, the chances possibilities are incredible!

The tool is intuitive, and gives great flexibility to the user. It enables us to know more about the origins of urban art through interactive tours, like the beginnings of the movement of the graffiti in New York in the 1990s. The section called “Listen to the scene” allows us to come closer to the people who make this type of singular art possible by learning their testimonies and techniques first hand. It also allows us to create sections in the gallery according to our tastesor to contrast the styles of the urban art of one country with another.

“Street Art Project” arises as an alternative before the complicated canvas on which  street art works, going from disposable to immortal. Say yes to the eternal life of urban art.