A guy with a camera isn’t a filmmaker.
Technology is brilliant, without a question. It progresses faster and faster without us even noticing. A few years ago shooting a short film, taking good photos or simply making a holiday video was something limited to those few people who had enough money for such luxuries. The audiovisual world has always been fairly sectarian, an...
The prize industry: Advertising
In each profession, there are prizes that distinguish the best among the best. In movies, they’re the Oscars, in journalism the Pulitzers, and, in advertising, Cannes. In this month of June, Cannes 2014 will take place. Undoubtedly, an insignificant event for the rest of the world, but certainly important for the advertising industry. The best...
Where inspiration lives.
The fear of the blank sheet. Am I going to tell you something that you do not know already? That sudden loss of faith in yourself, that feeling of being naked before the demand for creating something pretty, surprising, creative and never seen before. All who work with that frustration will be able to confirm...
For the love of art
That Monday morning I was having breakfast with a colleague. I was about to take the first sip of my coffee when she said: “In my advertising agency there are thirty people in the staff and ten of them don’t earn money”. Maybe there are people who are not surprised by this, but I was....
The industry of no boredom
In those days everything was slow. Everything was about to arrive but nothing arrived. It was not instantaneous and neither was it simultaneous. It was that time when you knew by heart the telephone numbers of your friends, your grandparents, your parents and your favorite uncle. It feels like a time ago now, but only...
Looking for the lost glamour.
The legend says that some time ago advertising agencies radiated glamour from each of their pores. And I say “the legend says” because I belong to a generation of relatively new copywriters and I know about all this glamour by hearsay. It is said that working hours were cool, that the workers were cool, that...
Car or bicycle? Both. The original project by LOLA Madrid.
The time is productive to the creative department of Lola Madrid agency. And it is when you spend the day thinking about people’s needs and ways to approach solutions that a thousand ideas arise that have nothing to do with the particular request of the customer. That is how Bicycled Bikes came about, a project...
Dove Real Beauty Sketches
For the last few years Dove, one of the world’s most famous beauty brands, has established its advertising campaign on the concept of Real Beauty. Dove’s strategy gives a primary importance to women’s potential, highlighting what makes a woman beautiful and focusing on self-esteem as the pillar on which beauty is based. After several very...
Urban tribes or Marketing strategies?
The concept of urban tribes is present enough in our everyday lives to describe it one more time. They are around us and we interact with them every day, which has gradually made the society begin to understand their dynamic and accept their existence. That of accepting their existence, although this sounds intolerant, is a...
A guide for having a logo tattooed.
Camping outside a new Apple store the night before it opens, wearing only Nike, dressing up a car in a Red Bull outfit. The universal language of love also includes brands. Consumerism has led to instances in which the brand-consumer relationship reaches high points of fanaticism. But perhaps nothing compares with perpetuating the name of...
Interview with Brandstory
Claudio Seguel is the Director of Brandstory, the brand new Chilean organization that carries out the training based on a new look, more human and deeper, about brands and their coexistence with the market. “We are looking to tell more stories and less PowerPoints” – he explains. And it has been years since Marketing, with...
“No”. Yes, Happiness is coming.
In the last ceremony of the Academy Awards, the Latin American film has again had a representative among the finalists for the best foreign film. It is the full-length film “No”, by the Chilean film director Pablo Larraín. Although it wasn’t among the favourites, since its showing at the Cannes Festival it had been gaining...
LOAD MORE
